When growth starts to break
You reach your first objective in ARR, but now:
- Channels multiply, priorities blur
- Results depend on founders or a few key people
- There’s no repeatable playbook
- Scaling feels risky instead of predictable
This is the moment where marketing must be structured — not improvised.
Fractional Marketing Leadership for SaaS Scale-Ups
I act as your part-time marketing leader, combining:
- Strategic vision
- Hands-on execution
- Team & performance structuring
All aligned with one objective: build a scalable, repeatable revenue engine.
How it works
The approach is designed to turn existing traction into a structured, collaborative marketing system — one that performs without constant firefighting.
01.
Diagnose & Prioritize
Audit positioning, channels, funnel, and metrics.
02.
Structure the Strategy
A clear roadmap tied to ARR — not vanity metrics.
03.
Scale What Works
Content, creators, SEO, paid, partnerships — focused, tested, repeatable.
04.
Build the Playbook
Processes, dashboards, and frameworks reusable across teams and products.
What People Say
Emilie brings a rare combination of strategic vision, creativity, and operational excellence. She consistently transforms ideas into results, aligns teams around clear objectives, and delivers measurable business impact. Her proactive mindset and leadership make her a valuable partner for any growth-focused organization.
Charmilla Herath
CEO
Engagement Models
Every SaaS scale-up is at a different stage — but the objective is always the same:
turn growth into a predictable, scalable revenue engine.
The engagements are designed to give you the right level of marketing leadership at the right time — without the cost, risk, or inertia of a full-time CMO.
You get structure, clarity, and execution power — focused on what actually moves ARR.
Marketing Structuration Sprint
Best for
SaaS companies with traction but no clear marketing structure.
Duration
6–8 weeks
Includes
- Full marketing audit
(positioning, channels, funnel, metrics) - 90-day prioritized roadmap
- KPI & performance framework
- Channel focus & resource allocation
Outcome
Clarity, focus, and confident decisions
The ideal step before scaling or hiring
Fractional Marketing Lead (Core Offer)
Best for
SaaS companies with traction but no clear marketing structure.
Commitment
2–3 days per week
Includes
- Ownership of the global marketing strategy
- Channel structuring and scaling
- Freelance & internal team coordination
- Performance tracking and continuous optimization
- Founder-level strategic sparring
Outcome
A real marketing engine — predictable and scalable
CMO-level impact, without the cost or risk of a full-time hire
Scale & Playbook Builder
Best for
Multi-product or fast-expanding SaaS companies.
Commitment
3–6 months
Includes
- Brand & product positioning evolution
- Multi-channel, documented playbooks
- Repeatable go-to-market frameworks
- Team and process structuring
- ARR-focused reporting & decision support
Outcome
Growth you can replicate and scale
Built for the 7 → 20M+ ARR stage
Ready to scale without chaos?
There has never been a better time than right now. Dive into your marketing journey today.