BioBag World Australia offers compostable alternatives to plastic bags that break down anywhere oxygen and microorganisms exist, with no toxic or microplastic residues.
BioBag International AS started life as a privately owned polyethylene film and bag manufacturer in the late 1950’s. In 1993 the company introduced the BioBag range of products and since then it’s been producing compostable bags, sacks and films for waste management, retail, commercial, industrial and agricultural applications.
BioBag has 6 factories and 20 market or distribution partners around the world, producing over 1 billion bags a year. Based in Norway, BioBag is also in Sweden, Denmark, Ireland, Estonia, Finland and USA, and there are partners representing BioBag International in many other countries.
The Mater-Bi resin used to make the BioBag range is subject to ongoing product development in Italy by Novamont. Constant innovation means BioBags are improving all the time as environmentally-friendly plastic alternatives.
While BioBag did a refont of their website in order to have a better user experience and a more modern feel and look, we worked on a marketing strategy to help them retarget/re-market their customers (+a bit of acquisition) in order to increase recurrent purchase.
The cycle of their products are around 4 to 6 weeks.
Included in the Strategy:
- Set up Facebook pixel, catalogue and content calendar.
- Promotional landing page with email sequences.
- Review of all the follow up emails / automation to update to the new website style and add CTA.
- LinkedIn re-targeting campaign.
- Refer a friends program.
- Set up google analytics for all report on sales and marketing activities.
- Linked all eCommerce with reporting system in order to centralised reporting on all actions.
