Advertising Campaign
Jason Savard is the Green Developer. His Bio is him!
- I’m my own boss, no more suits or CVs! Just living on contributions to my apps
- Minimalist: I don’t own a house, car, or cellphone. Only this old laptop 🙂
- Vegetarian for health, environmental and ethical reasons
- Based in Montreal, Canada
- My travels include 83 cities in 15 countries on 5 continents on 2 planets
- I don’t believe in: nationality, religion, the news or science sometimes 🙂
- I speak english, french and a little spanish
- I’m self taught because the internet was my free university
- Urban cycling advocate
- Just kidding about the planets 🙂
Jason has developed apps / extensions mainly for the Google Application called Checker Plus.
Checker plus for Google Gmail is a success with more than a million users, but Checker Plus for Google Calendar was in need of a push.
They contacted Us in order to develop an advertising strategy to increase the download of the app and by extension the revenue from the website and from the add-on for the app.
We started by a survey in order to check why people downloaded the app and why those who bought the add-on did so. After review of the survey, we had a better understanding of the situation and motivations, therefore we were able to develop an adverting campaign to target to the best the potential users.
The campaign was focus on Google ads over 14 weeks.
The results were positive in terms of the advertising ads af also an increase of the download of the app. Through out the campaign we noticed there was also an increase in add-on purchase for Checker plus for Gmail so we added some dynamic ads.
Google Ads:
- Search
- Display
- Video
- Dynamics
LinkedIn to target corporate (licence and membership for the app)
- re-marketing ads
- product show case page
The weekly optimisation of the ads is an very important action through out the campaign.